Replacing Wasteful Metal Cans In Food Service With Flexible Liquid Packaging

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Replacing Wasteful Metal Cans In Food Service With Flexible Liquid Packaging

August 18
20:48 2020

Retail Trend Spill-Over

The popularity of flexible packaging has been explosive in the last couple of decades, with producers and retailers alike reaping the benefits of market differentiation and merchandising with their customer facing products.

The packaging market as a whole is demanding improved sustainability along with ever-increasing price and efficiency pressure. Often for producers, sustainability considerations and margin pressures can seem incompatible due to potential higher costs of sustainable substrates and of course the cost of innovation.

FPA Case Study

For many segments though, the argument for a shift towards sustainability has been solid, and that has been for products in rigid packaging. According to a case study by the Flexible Packaging Association, by switching a retail product (ketchup) from the traditional PET bottle to a flexible pouch with a fitment, they were able to significantly reduce the product to package ratios, and utility/fossil fuel consumption. Just the reduction in unit weight alone, packaging costs and utility savings translated to significant freight and production cost savings for their retail products.

Now more than ever, VFFS machine manufacturer Rovema, is seeing the same transitions from rigid to flexible packaging in the food service and institutional spaces as well, for many of the same reasons.

For retail products, the main drivers of packaging trends come from the demand of customers and retailers. For food service packaging,