Altiant brings its First Millionaire Media Consumption Subscription to Market
Luxury Insight Specialist Altiant announces the imminent launch of its first Millionaire Media Consumption Subscription developed to benefit professionals in the luxury and wealth advertising industries, from strategic planning and media buying to ad consulting.
Altiant Founder & CEO Lars Long commented on the launch: “We are delighted to provide our clients with such a unique and insightful offering. For too long advertising professionals had very little independent data to support their strategic HNWI targeted media buying practices.” Long added “Our early adopter clients within Luxury and Wealth have really ensured the relevance of this data to any company marketing toward HNWIs.”
In the report, Altiant discloses the views of 1,000 HNWIs and UHNWIs with minimum Investible Assets levels of at least US$1m. In order to provide a wide view of the consumer landscape, the syndicated research covers four markets: the UK, US, France and China (also available individually) and the data set will enable a multitude of analysable combinations to better understand the wealthy’s consumption of traditional and social media.
Altiant Founder & CEO Lars Long commented on the launch: “We are delighted to provide our clients with such a unique and insightful offering. For too long advertising professionals had very little independent data to support their strategic HNWI targeted media buying practices.” Long added “Our early adopter clients within Luxury and Wealth have really ensured the relevance of this data to any company marketing toward HNWIs.”
The Millionaire Media Consumption subscription measures more than 140 websites, magazine and newspaper titles read by the wealthy, the frequency and duration of their sessions along with data related to their social media habits. The subscribers will also gain insights on the sentiment and behaviour of the HNWI vis-a-vis advertising banners and other advertising mechanisms.
Altiant has selected Tableau Online® to publish the Millionaire Media Consumption data, making the insights easily accessible to all from any browser. Within the visualisation platform, the data can be manipulated and filtered across market, income levels, age and gender to empower savvy researchers with a deeper understanding of global affluent consumers’ media consumption.
Lastly, the subscribers will also be able to segment the results according to key consumption habits (e.g. buyers of Luxury fashion, Automotive, Watches and Private Banks client) as well as isolating customers of more than 80 prominent luxury and wealth management brands.
The soon-to be-released data will be powered by Altiant’s in-house validated affluent and HNW panel, LuxuryOpinions®. A global community created more than 6 years and trusted by many of the world’s most iconic brands and prestigious market research agencies.
‘Millionaire Media Consumption 2021’
Consumer Quantitative Analysis, Behaviour, Publication Subscriptions, Social Media, Sentiment towards advertising
Pre-order from December 1st 2020 – Delivery on January 24th 2021
Media Contact
Company Name: ALTIANT AB
Contact Person: Meryam Schneider
Email: Send Email
City: Stockholm
State: NA
Country: Sweden
Website: https://www.altiant.com/mmc
