Austin Rotter on “How Hyper-Automation Can Help You Transform Your Business”

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Austin Rotter on “How Hyper-Automation Can Help You Transform Your Business”

August 05
03:52 2022
Austin Rotter on "How Hyper-Automation Can Help You Transform Your Business"
Austin Rotter, Media Expert
Austin Rotter is a seasoned branding professional with over 10 years of experience in the industry. Recently, he shared his insights on how hyper-automation can revolutionize online businesses. In addition to defining hyper-automation and describing many business applications for it, he also discussed its advantages.

The term “hyper-automation” was first coined in 2019 by Gartner in their top 10 strategic technology trends for 2020. Since then, it has gained significant momentum and has appeared as a promising phenomenon worldwide.

At first, organizations were hesitant to adopt hyper-automation, fearing loss of jobs and increased costs. However, technological advancements and implementation encouraged modern businesses to embrace the experience of a highly efficient and competitive workplace.

But what exactly is hyper-automation? How can a concept in such an early stage of its existence benefit a business? How can hyper-automation help in the transformation of companies?

Austin Rotter, a top PR and media expert and tech enthusiast, recently discussed hyper automation. He also elaborated on the topic and discussed the benefits and uses of hyper-automation.

This release incorporates Austin’s observations. To learn more about him and his services or to subscribe to his blog, please visit

Understanding Hyper-Automation and its Core Process

Hyper-automation is the utilization of advanced technologies such as RPA (Robotic Process Automation), IoT (Internet of Things), and Cognitive AI (Artificial Intelligence). This approach augments the use of human knowledge to automate tasks and business processes.

In a layman’s language, hyper-automation is the growth of automation. Today, it is a phenomenal tool, helping businesses make significant progress during their digital journey. It paves a way to automate business processes from scratch to the end, including human tasks.

Let’s delve a bit deeper into the details. In order to succeed in today’s fast-paced digital world, businesses must keep abreast of modern technology. Hyper-automation encompasses an entire ecosystem of tools and technologies. The combination not only promises an increased degree of intuitiveness and intelligence but also enables businesses to make better use of their resources by transforming previously used archaic methodologies.

How to Transform Your Business with Hyper-Automation

Hyper-automation tends to increase overall efficiency, reduce operational costs, bring agility, and promote resilience, making it a promising technological solution for modern businesses.

In a report, Gartner forecasted the hyper-automation software market to hit $600 billion by the end of 2021. They further estimated that the hyper-automation would assist modern businesses in reducing their operational costs by 30 percent. That said, modern businesses must be flexible enough to adopt such changes and transform as per the latest technologies and approaches.

Austin suggests three vital keys that can help businesses take advantage of hyper-automation and transform themselves include:

1. Creation of the Vision

Before crafting a vision for a business, all stakeholders must be involved and know about hyper-automation. Everyone should know how modern technologies work and can replace legacy applications. Business leaders should also focus on the benefits of hyper-automation and how they can leverage its power to achieve their goals.

Once every technical and crucial leader is onboard, it’s time to create a concise and precise vision for the future of the business and its operations. The creation of the vision provides an essential direction for hyper-automation and its impending transformation. The concept of hyper-transformation can accommodate fast changes and highly advanced technologies.

2. Defining Business Outcomes

After creating the vision, it’s time to design a business model with a new target and redefine the digital capabilities. Advanced technologies such as NLP (Neural Language Programming), AI, RPA, OCR (Optical Character Recognition), ML (Machine Learning), and decision management delivers unique capabilities to gain market share with predefined business functions with robust competency of automation.

From data management to email automation and handling of activities with seamless workflow, hyper-automation supports each capability without compromise. With flexible working technologies, hyper-automation can generate volumes of valuable data, resolve potential problems, ensure and measure performance metrics, and standardize the process.

3. Execution of Transformed Hyper-Automated Journey

After combining hyper-automation with advanced transformation, we achieve hyper-transformation. But how to execute it?

The hyper-transformation journey begins when businesses deeply understand the vision and create a detailed model of their organizational design. It’s the last phase where hyper-automation will take the company from its current standings to a futuristic operational, defined, and determined stage.

However, the journey isn’t easy and requires unique execution. It must seamlessly blend in with business transformation, ensuring rapid evolution using hyper-automation tools. For modern businesses, the legacy approach will fall short with an unchanged endpoint. Instead of utilizing an incapable traditional approach, a diversified tactic is what can affect the outcome. And with hyper-transformation, organizations can expect new tech capabilities with enhanced customer interactions.

4. Benefits of Hyper-Automation

There are several benefits of hyper-automation that can transform your business and ensure a competitive edge:

1. Increased Work Automation

Hyper-automation with RPA can automate repetitive and redundant tasks, making it easier to work. It assembles several components, technologies, and tools to amplify automation, allowing businesses to get more work done in less time with convenience.

2. Enhanced Productivity

With hyper-automation, businesses can equip the workforce with unique tools, incorporating competitive technologies, bringing a higher degree of automation. It eliminates the constraints across multiple chains of operations, optimizes the process, minimizes time-consuming manual efforts, and drives productivity with an innovative approach.

3. Promotes Team Collaboration

From your finance team to the marketing and IT team, hyper-automation connects everything seamlessly. It involves everything as a part of the transformation, processing, and combining of the data and operations. With RPA, AI-powered tools, and robotics, businesses can interact across all organizational processes, enhancing collaboration and outcomes.

4. Advanced Insights and Analytics

Sometimes, it becomes impossible to analyze the inefficiencies of the process and the ways to improve and optimize it for the betterment. But with hyper-automation and deep learning tools, organizations can set up advanced insights and analytical capabilities. It can transform enterprises by unleashing the potential of data analysis, deriving valuable insights, and predicting future outcomes accordingly.

Shifting to Hyper-Automation

Austin argues that by exploiting the power of certain tools and technologies, hyper-automation can revamp the workplace with better outcomes and incredible returns. The challenge is to gather the right tools and get everyone on board.

Hyper-automation is the next logical step in the automation world, allowing businesses to create next-era solutions for their specific needs. Technological advancements in different sectors can positively affect the corporate world, inspiring a new future with a creative vision. Organizations need to adopt inventive transformation strategies by combining hyper-automation tools and technologies.

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