Swiss eco-friendly startup launches world’s first photoactive cat urine odor neutralizer on Kickstarter

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Swiss eco-friendly startup launches world’s first photoactive cat urine odor neutralizer on Kickstarter

June 03
20:15 2021

Happy Miau is an innovative cat urine odor neutralizer coating spraythat assures an eco-friendly and effective way to eliminate cat litter odor.

Cat parents struggling to do away with unwanted cat litter odor can finally heave a breath of relief. The Zurich-based visionary startup BioAseptix has introduced the world’s FIRST photoactive cat urine odor neutralizer on Kickstarter. Happy Miau eliminates the foul smell from litter boxes in just a few sprays. Titled “Happy Miau”, the neutralizer coating spray comes in an adorable cat-themed pink bottle.

The USP of Happy Miau is that while existing sprays work just to mask the cat urine odor, this state-of-the-art spray neutralizes the urine smell through a natural chemical process, thereby producing a more effective and lasting result.

“We are excited to bring to you our unique cat urine odor neutralizer ‘Happy Miau’. It is strategically designed to transform the interior of your cat litter box into a light-activated urine neutralizer which eventually helps to neutralize the unwanted smell, leaving you with a fresh-smelling room. We assure you a thorough environmental-friendly process based on natural chemical reaction”, stated Beqir Beqiri, co-founder and CEO from the Happy Miau team.

At its core, Happy Miau is a coating product. Users would have to coat their litter box with the spray generously and also spray it into the cover of the box and sand used to fill the box. It’s to stress here that since Happy Miau works through an oxidation process, it needs daylight or for best results a steady source of UVA light close to the litter box. Added to the spray, the company has also designed a handy UVA lamp that can be clipped to the litter box.

The spokesperson offered a brief on how the Happy Miau spray works to neutralize the cat urine odor.

When a user sprays Happy Miau into the litter box, the surface is coated with a natural mineral called Titanium Dioxide (TiO2)

As soon as the UVA light hits the mineral on the surface, it uses water vapor and oxygen to create an oxidation process called photocatalysis which decomposes the smell of the urine, breaking down the ammonia molecules into smaller odorless molecules, which results in the elimination of odor.

Top benefits of Happy Miau:

Effectively eliminates cat urine odor and not just masks it.

Uses a natural chemical process.

Environmentally friendly product.

Neutralizes active bacteria and viruses.

Keeps litter box sand dry.

Keeps litter fresh for a long time.

Lessens sand consumption.

Toxin-free spray and hence both pet and human friendly.

Long-lasting spray.

Lightweight product.

Economical solution.

“We have already tested Happy Miau with multiple cat parents and have received outstanding responses. It’s ‘the’ cat odor neutralizer that all cat parents have been waiting for for a long time. At present, we are looking forward to starting mass production and hence this Kickstarter campaign. Your generous support would enable us to bring Happy Miau to life, eliminate cat odor, and keep both you and your feline friend happy.”

Backers will be rewarded with a special Kickstarter discount on Happy Miau units, lamps, caps and polo-shirts.

To show your support for the campaign, please visit their Kickstarter.

Media Contact
Company Name: Happy Miau
City: Zurich
Country: Switzerland

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