California News Reporter

After a long hiatus during the pandemic, trade shows are finally back. Planning to attend an event or two this year? Need to know how to make one’s exhibit stand out from the rest? Here, one will learn about the latest trade show trends and get some tips on how to use them in one’s next display.

Sustainable Exhibits

Over the past few years, companies of every size have worked to get more info on sustainability, and trade shows have gotten in on the trend by:

• Using signs and displays made of recycled materials.

• Choosing graphics made with no petroleum byproducts.

• Using bamboo, wood, and other natural, renewable materials.

• Selecting paints and stains without volatile organic compounds (VOCs).

According to realtimecampaign.com, some of the world’s well-known brands are handing out different kinds of swag at these shows. For instance, a brand may give away products made with recycled content, or it may serve food on compostable dishes. There are many ways to embrace sustainability, and trade show exhibitors are leading the way.

Leveraging Technology

After taking the past two or three years off, many brands are anxious to show their new tech to the world. In 2023 and beyond, there will be an increased emphasis on technology at trade shows, including:

• AR (augmented reality) and VR (virtual reality) for a more engaging visitor experience

• Hologram displays

• Interactive exhibits

• The use of QR codes, digital contact cards, and tablets instead of printed marketing materials

• Digital signage

Even if one’s not in the tech sphere, it’s still possible to incorporate technology into one’s next trade show display. At a place like D’Andrea Visual Communications, we know how to get viewers’ attention with stunning, advanced displays.

Setting the Mood With Lighting

An exhibitor’s lighting choices can make the difference between a display’s success and its failure. This year, we won’t see much stationary lighting. Rather, visitors can expect to see it being used as a key component of trade show displays. Many brands incorporate:

• Lights that change color and intensity

• Motion-sensitive lights that change when attendees walk by

Using lighting creatively is a cost-effective way to bring people in and pique their interest in a company’s offerings.

Having More Fun

After the past few years when we were all stuck indoors, for the most part, people want to get out and have fun again. If one’s brand wants to take a new approach at its next trade show, consider making a more playful display by:

• Inviting attendees to play simple, fun games.

• Hosting giveaways and contests.

• Setting up a photo backdrop or booth with fun, industry-specific props.

Visitors want to have fun even if they’re technically on the clock. If one’s company wants to create an attention-getting exhibit, offer something fun and memorable.

Follow the Trends and Build a Better Exhibit

Now that one’s learned about Trade Show Exhibit Trends: What’s Hot and What’s Not, it’s time to make some changes. From focusing on sustainability to increasing the fun quotient, there are plenty of ways to rethink one’s trade show strategy. With these and other trends, companies can revitalize their displays and attract visitors’ attention in 2023 and beyond.

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Website: Realtimecampaign.com